![]() ![]() Some 62% of Gen Z and millennial consumers want visual search more than any other new technology. What’s more, visual search is becoming more important, as seen with Google introducing a new search function that combines images and text into one query. Image optimization can help rank your images in Google’s Image Search, which can bring more traffic to your website and build your brand. Recent data shows that images are returned for 32% of search queries on Google. Optimized images help both readers and search engines understand your website better and get your content seen online. Improved user experience and interactions with your site have a positive impact on search engine rankings, which can improve engagement, conversions, and customer retention. Reducing page load times by even one second will improve your user’s experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. The BBC found that for every extra second of page load time, 10% of users will leave. Anything longer than that doesn’t feel “instant.” Delays of one second are enough to interrupt a person’s thought process. People can detect delays as short as 1/10th of a second. Page speed is important to a visitor’s experience. ![]() A slow page means search engines crawl fewer pages with their crawl budget, which can negatively affect your indexing. Research from Moz shows that Google may specifically measure time to first byte when it considers page speed. Google has suggested that site speed is one of the signals used by its algorithm to rank pages.
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